International Tourism and Retail SERVICE Management Conference (TRMC 2021)

Important Dates

Conference Date

12th – 13th Oct 2021

12th Aug 2021

Abstract Submission

 Registration Deadline

26th Sep 2021

E-poster Video Submission

Full Paper/Video Presentation Submission

12th Sep 2021

12th Sep 2021

Distinguished Speakers

Professor Dato’ Dr. Woo Wing Thye
President, Jeffrey Cheah Institute
on Southeast Asia

Dr Elizabeth Lee
Senior Executive Director, 
Sunway Education Group

Organized by  Sunway University (KL) Sdn Bhd

Dr Elizabeth Lee
Senior Executive Director, 
Sunway Education Group

What is the
Conference About?

The 3rd International Tourism Retail and Service Management Conference (TRMC) 2021 builds on previous conferences hosted by the Macao Institute for Tourism Studies in 2018 and Nankai University (China) in 2019. This is a two-day all-virtual conference held between October 12-13, 2021 (subject to different time zones). The conference will be hosted by the School of Hospitality and Service Management at Sunway University in partnership with the Macao Institute for Tourism Studies (Macau, SAR-China), University of South Carolina (USA) and Nankai University (China). The main theme of this conference is “Developing Sustainable Tourism Retailing”. 

The theme of sustainability is highly relevant given the significant changes to the retail industry brought about by the COVID-19 pandemic. As tourism destinations have had to close-up all around the world, the retail landscape has been significantly impacted. Looking to the future, how will tourism destinations sustainably reopen their attractions, facilities and retailing  to tourists? As shopping is being shifted online, there is also a need to question how the retail offering will have to innovate to entice customers back?  What will the future retail environment look like? How will the retail experience have to change? This begs questions of not only identifying market and financial sustainability, but also the question of long-term environmental sustainability.

TRMC 2021 strives to bring together leading academics, researchers and scholars to exchange their experiences and findings on all various aspects of sustainability. It provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss recent innovations, trends, concerns encountered, and solutions utilised in this field. This is vital in research endeavours as sustainability is increasingly prone to an era of tourism and retail management through meaningful multi-disciplinary collaborations.


12th – 13th October 2021

 Developing Sustainable Tourism Retailing

An all-virtual conference

Any queries should be directed to the Secretariat at

Organized by  Sunway College (KL) Sdn Bhd 
in collaboration with:
St Joseph’s College (Autonomous), Bengaluru, India; and
Victoria University, Melbourne, Australia

See All Conference Topics


Regular participant


Regular Participant based in Emerging Nation*




Conference registration fees include:

  • Conference attendance
  • Conference programme e-booklet
  • e-Certificate of participation (for presenters and participants)
  • Technological and administrative assistance

Conference Fees

Located in Kuala Lumpur’s Sunway City, the award-winning integrated city consists of a cluster of three hotel towers which are the 5-star Sunway Resort Hotel and Spa, the 4-star Sunway Pyramid Hotel and Sunway Clio Hotel. Each hotel stands out with its individual charm and uncompromising commitment to provide guests with an exceptional experience.

For abstract submissions and/or other enquiries,
Email us at

Get In Touch

Scientific Committee

Dr Nazia Ali (University of East London, England)

Professor John Ap (Macao Institute for Tourism Studies, Macao)

Associate Professor Dr Yuhanis Abdul Aziz (Universiti Putra Malaysia, Malaysia)

Dr Raoul Valerio Bianchi (Manchester Metropolitan University, England)

Professor Huong. T. Bui (Ritsumeikan Asia Pacific University, Japan)

Professor Steve Carter (Scotland)

Professor Leonardo A.N. Dioko (Macao Institute for Tourism Studies, Macao)

Dr Roberto Gozzoli (Mahidol University, Thailand)

Professor Kevin Hannam (City University of Macau, Macao)

Associate Prof. Devi Roza Kausar (Universitas Pancasila, Indonesia)

Associate Prof. Dr Pham Hong Long (Vietnam National University, Vietnam)  

Assistant Professor Dr. Beatrice Loo Poh Theng (I-Shou University, Taiwan)

Associate Professor Dr Farhad Nikhashemi (Sultan Qaboos University, Oman)

Associate Professor Dr Syuhaily Osman (Universiti Putra Malaysia, Malaysia)

Dr Cody Morris Paris (Middlesex University Dubai, United Arab Emirates)

Professor Stephen Pratt (The University of the South Pacific, Fiji)

Dr Suha Salem (Management and Science University, Malaysia)

Dr K. Thirumaran (James Cook University, Singapore)

Assistant Professor Dr Toney K. Thomas (Mahatma Gandhi University, India)

Associate Professor Dr Evangeline E. Timbang (University of Santo Tomas, Philippines)

Dr Naser Valaei (Liverpool John Moores University, England)

Prof. Sibudjing Kawi, 
National University of Singapore, Singapore
Development of Catalyst-Membrane System for CO2 Capture and Utilisation

Organising Committee

  • Registration fees are applicable to each participant.
  • All fees are to be paid in Malaysian Ringgit (MYR) only.
  • For papers with more than one author, the co-author(s) will need to register individually and pay in full as presenter if they wish to attend the conference.
  • Student participants please provide a scanned copy of your Student Card and a supporting letter from your institution.
  • In case of withdrawal or cancellation of participation, the conference fees paid are non-refundable.

Registration Policies

Key Conference


Sunway University in Kuala Lumpur, Malaysia is a leading not-for-profit private university committed to the pursuit of education through scholarship, research and enterprise. It is ranked by QS World University Rankings in the Top 750 universities in the world, and this puts it among the top 2% of universities in Asia. Sunway University is also home to the Jeffery Sachs Center on Sustainable Development, which was named in honour of Professor Jeffery Sachs who led the development of the UN’s Sustainable Development Goals (SDGs). The University has also established a close academic collaboration with Lancaster University in the UK, as well as having a partnership with Le Cordon Bleu International.

Sunway City is Malaysia’s first fully integrated sustainable township as certified by the Green Building Index (GBI) and was awarded the Low Carbon City Award. It has become a role-model for urban planning. This multiple award-winning integrated city is known for its quality education, entertainment, leisure, hospitality, gastronomic, and health and wellness facilities. The university is an integral part of the Sunway City township, and is directly connected by overhead walkways into the Sunway Pyramid Shopping Mall, Sunway Lagoon Theme Park, Sunway Hotels & Resorts, and the Sunway Medical Centre. The Sunway Pyramid Shopping Mall is listed amongst the world’s largest shopping malls with over 800 shops, and there are also some 1,500+ hotel rooms within the complex surrounding the theme park. This makes Sunway a unique example of an integrated tourism retail complex.


Nankai University 南开大学 is a public research university based in Tianjin (China) and was founded in 1919, and was the first university in China to offer undergraduate degrees in hospitality and tourism in 1981 through its College of Tourism and Service Management.

University of South Carolina (USA) was created in 1866, and its College of Hospitality, Retail and Sport Management was founded in 1962 with the aim to prepare the next generation of leaders by integrating experiential learning, teaching excellence, impactful research and industry collaboration.

The Macao Institute for Tourism Studies (SAR China) also known as 澳門旅遊學院 or the Instituto de Formação Turística was founded in 1995 to be an institute of higher education in Macau. Today, it offers. Bachelor, Masters and PhD’s. 


  • Renewable energy sources in tourism retail
  • Corporate social responsibility
  • Branding and marketing mix in tourism and retail management
  • Revenue and profit management
  • Governance and leadership issues

Management Issues in Tourism Retailing

  • Fairtrade and retail tourism communities
  • Luxury shopping in tourism and sustainable implications
  • Tourist shopping experiences, tourist satisfaction, and perceived value
  • Islamic principles and practices in tourism and retail
  • Tourism, souvenirs and cultural preservation

Tourism Retail Motivations and Experiences

  • Future sustainable trends in leisure shopping
  • IOTs and social media involvement in tourism retail services
  • Artificial intelligence in tourism retail
  • Tourism entrepreneurship
  • Food hawkers and hawkerpreneurship

Innovations in Tourism Retailing

Professor Perry Hobson



Ms Evelyn Loh Geok Yan

Ms Hairani M Nur

Dr Maggie Leong Mei Kei


Ms Hairani M Nur

Ms In Sze Yunn

Dr Teh Pek Yen

Ms Karen
Lui Koon Ling


Professor Marcus Stephenson

Dr Kamelia Chaichi

Assoc Prof Dr Alexander Trupp

Dr Philip Wong Pong Weng

Sunway Resort Hotel & Spa

Premier Room at
 nett per room per night

Sunway Clio Hotel

Deluxe Room at
 nett per room per night

Sunway Pyramid Hotel

Deluxe Room at
 nett per room per night

A conference for (but not limited to):





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Host Institution:

Academic Partners:

Submit Abstract


Extended abstract submission

  • 500 to 1,000 words
  • The abstract needs to include 5 keywords that define the subject matter
  • The abstract should summarize the key points of the paper
  • At least one of the authors must register and present at the conference once the abstract is accepted
  • The general guideline/ template for abstract can be downloaded through this link:
  • Only the full paper submission will be considered for best paper awards
  • 5,000 to 7,000 words, including references
  • All papers will be submitted for a double-blind review by the scientific committee
  • The sections should include:

     - Abstract with 5 keywords

     - Introduction 
     - Literature review (critical review on relevant literature, conceptual framework)
    - Methodology (Research design, sampling and population, sata collection, and analytical methods may be included)
    - Results 
    - Discussion and Conclusion 
    - References

  • BEST PAPER AWARDS will be competitively selected by the Scientific Committee after assessing the final version of the Full Paper submitted
  • The general guideline/ template for full papers can be downloaded through this link: add template link for full paper:

Full paper submission 

Video submission 

  • All extended abstracts / papers submitted will need to be submitted along with a pre-recorded video of the extended abstract / paper presentation
  • The pre-recorded videos submitted will function as an alternative should delegates face any Internet connectivity issues
  • The pre-recorded videos should be no more than 15 minutes
  • The pre-recorded videos are strictly used for the purpose of this conference’s panel session ONLY
  • Consent of the author(s) to allow the use of the pre-recorded videos for the aforementioned purpose are implied

Submissions must be an original contribution and should not have been previously published nor under consideration for publication elsewhere. Individual and multiple authors are welcome to contribute. All submissions should be typed in MS WORD format, single-spaced with one-inch margins and using 12-point Times New Roman font (exception of tables 10-point Times New Roman) and follow the format and style described in the Publication Manual of the American Psychological Association (APA, 7th edition). PDF files of abstracts will not be accepted.

To secure these rates, kindly email the respective hotels by clicking the mail icon for bookings, and do mention that you are a student/ delegate at the TRMC2020, Sunway University.

Payment Method
  • Sales and marketing strategy
    Specialising in branding
  • Digital marketing
  • E-commerce, M-commerce
  • Trade marketing solution 
  • Market Intelligence

Marketing and Business in Tourism Retailing

  • Impacts on business performance
  • Impacts on business processes
  • Changes in the retail industry’s external environment
  • Demand trends
  • Post-COVID management agenda

COVID-19: The End of Tourism Retailing as We Know it?

The International Tourism and Retail Management Conference 2021 welcomes three forms of submissions: Extended abstract, full paper, and e-poster.

All submissions also need to include a short abstract (maximum 100 words), which will be published in the book of abstracts.

  • As this is an online conference, we will be using video e-Posters
  • Author(s) will be asked to submit a 5-min narrated video, rather than a traditional physical poster using approximately 5-7 slides
  • The e-Poster video will be displayed to view during the entire conference
  • An abstract (single-spaced and maximum 500 words) should be submitted for initial review
  • The abstract should summarize the key points of the paper with 5 keywords that define the subject matter
  • At least one of the authors must register and present at the conference once the abstract is accepted, and be present during the e-Poster discussion time
  • The general template for abstract can be downloaded through this link:
  • BEST E-POSTER AWARDS will be competitively selected by the judging panel based on presenter’s demonstration of understanding for the subject matter, clarity of the research project description, the academic approach, and test results

e-Poster submission 

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Keynote Speakers

Professor Dalen Timothy,
Arizona State University 

Dallen J. Timothy is Professor of Community Resources and Development at Arizona State University and Senior Sustainability Scientist at the Julie Ann Wrigley Global Institute of Sustainability. 

He is also Senior Research Associate at the University of Johannesburg, South Africa; Furong Professor at Hunan Normal University, China; Visiting Professor at Guangxi University and Luoyang Normal University, China; and Visiting Professor in the European Master of Tourism Management Program based at the University of Girona, Spain. 

Professor Timothy is the founding editor-in-chief of the Journal of Heritage Tourism and is commissioning editor of Routledge’s Cultural Heritage and Tourism book series, and co-commissioning editor of three book series at Channel View Publications. He also serves on the editorial boards of 22 international social science journals. He has published 33 books and over 250 articles and chapters on many aspects of tourism, including retail and shopping. 

He has ongoing research projects in North America, Asia, Europe, and Africa on many tourism topics, including retail and shopping, heritage, religion, geopolitics, and cross-border cooperation.

Professor Ming-Hui Huang, 
National Taiwan University  

Ming-Hui Huang is Distinguished Professor of AI (artificial intelligence) and service at National Taiwan University. She is the first and only Asian-based fellow of European Marketing Academy (EMAC), International Research Fellow of the Centre for Corporate Reputation, University of Oxford, UK, and Distinguished Research Fellow of the Center for Excellence in Service, University of Maryland, USA. 

She specializes in interdisciplinary research, with publications encompassing both academic and managerial journals in Marketing, Information Systems and Strategy, such as the J. of Marketing, J. of the Academy of Marketing Science (JAMS), Marketing Science, Harvard Business Review, MIT Sloan Management Review, California Management Review, J. of Service Research (JSR), International Journal of Research in Marketing (IJRM), J. of Management Information Systems, Decision Sciences, J. of Consumer Psychology, J. of Retailing, and Information & Management. 

She is incoming Editor-in-Chief of JSR (we are processing new submissions already), the 11th highest-cited business journal, Associate Editor of IJRM, Information & Management, and Communications of the Association for Information Systems, and serves on the editorial boards of JAMS, Int’l J. of E-Commerce, J. of Strategic Information Systems, and Psychology & Marketing. 

Supported Journals

All quality papers submitted to the conference will have a chance to be invited to submit and get published in the featured conference Journals. All selected papers will go through a double-blind review process managed by the editorial team of the journal. Papers submitted to the journal will need to comply to the submission guidelines and quality standards of the journals.

The Journal of Vacation Marketing (JVM) (Scopus CiteScore 4.3, 76th percentile; SJR impact factor 0.842, Q1) is published by Sage and is clearly positioned as an applied tourism marketing journal...

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The Journal of Quality Assurance in Hospitality & Tourism (Scopus CiteScore 3.2, 63rd percentile; SJR impact factor 0.623, Q2). serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism...

+ read more

The Austrian Journal of South-East Asian Studies (ASEAS) (Scopus CiteScore 1.7, 71st percentile; SJR impact factor 0.235, Q3) is an international, interdisciplinary and open access social sciences journal covering a variety of topics (culture, economics, geography, politics, society) from both historical and contemporary perspectives...

+ read more

The Tourism Analysis: An Interdisciplinary Tourism & Hospitality Journal (Scopus CiteScore 2.3, 50th percentile; SJR impact factor 0.560, Q2) is a forum for academicians and practitioners in the fields of Leisure, Recreation, Tourism, and Hospitality (LRTH)...


+ read more

The Journal of Hospitality & Tourism Cases (JHTC) is an international refereed electronic journal (e-journal) published by ICHRIE. The mission of JHTC is to distribute quality case studies to academics and professionals interested in using the case study method as a teaching, research and/or management tool...

+ read more

Selected full papers will be recommended for publication in the following journals i.e. Journal of Vacation Marketing (Scopus & SSCI), Journal of Quality Assurance in Hospitality & Tourism (Scopus & Emerging Sources Citation Index), Austrian Journal of South-East Asian Studies (Scopus), Tourism Analysis: An Interdisciplinary Tourism & Hospitality Journal (Scopus & Emerging Sources Citation Index),  Journal of Hospitality & Tourism Cases, International Journal of Tourism Cities, and e-Review of Tourism Research (eRTR).

*List of emerging nations are found here:

Supported by:

*Registration and payment links will be opened only after participants’ proposals are accepted and notified by the TRMC 2021 Committee in August 2021.


TheInternational Journal of Tourism Cities (Scopus CiteScore 2.6; SJR impact factor 0.515, Q2; ESCI, Emerging Sources Citation Index). IJTC is the only academic journal exclusively dedicated to urban tourism research. A peer-reviewed journal, IJTC provides an international forum for the study of urban tourism and tourism cities...

+ read more

e-Review of Tourism Research (eRTR) is a web-based, bimonthly international research network for tourism professionals. eRTR provides timely research reports and scheduled e-mails notifying subscribers of research highlights...

+ read more